THE BIRTH OF KALAAYA
A NOTE FROM THE FOUNDER | KRISHA GAIKWAD
As a typical 3-year-old, I was obsessed with drawing sceneries-you know the ones with two perfect mountains, the sun peeking from the corner of the page, a river snaking its way down between the peaks, with ducks floating in my unevenly crayoned water, and a little house that somehow hovered in mid-air. But as time flew by, I began to notice more than just shapes and colors. Perspective, color scales, hatching techniques - they all started making sense, even though I wasn’t really focused on the ‘how’ and ‘why.’ It was through practice and observation that I realized something powerful - art isn’t just about creating, it’s about meaning. And that’s when my love for art transformed. I didn’t just want to draw, I wanted my art to tell stories, to connect, to matter. That’s when the idea struck me that India has such a rich, diverse art heritage, filled with stories, traditions, and masterful techniques passed down through generations. Why not celebrate that? Why not elevate it? Why not build a network of artisans who preserve these beautiful, traditional art forms, practicing them at their grassroots, and bring their work to the world? And so, Kalaaya was born. But it’s not just a brand - Kalaaya is a community. A family of master artisans who pour their heart and soul into every piece they create. Each artwork is meticulously hand-painted onto plates - plates that are meant to adorn your walls, transforming your space into a canvas of culture. Every plate tells a story, of heritage, of craftsmanship, of passion. And now, those stories can be part of your home too.
